Corporate Structure and Network Marketing

The company that I used to work for has an upside down pyramid for their corporate structure.  The customers are at the top because a company cannot exist without customers.  The next layer down has the regular employees who support the customers by taking orders, providing technical support, and handling accounting issues.  The next level are the team leads whose job is to support the regular employees.  They provide the employees with everything they need to get their jobs done.  Below them are a handful of team captains who support the team leads.  Then at the bottom is the company captain.  As you can probably guess by now, his job is to support the team captains.  The company is doing well even in this recession because they have very loyal customers and extremely low turnover in the workforce.  The company exists to provide good service to the customers and give the employees a great place to work.

Imagine what the world would be like if all companies were like this.  Every where you went you would see smiling faces offering excellent customer service.

This inverted pyramid is also how the successful groups in network marketing work.  They don’t describe this structure exactly but this is the way Nikken, the network marketing company I joined, encourages the teams to work.  For my upline to be successful they need to support their downline, me, and I need to support my downline.  For me to make a lot of money with Nikken I need to support my partners in their efforts to make a lot of money.

So maybe instead of calling my sponsor an “upline” I should call him my “downline”.

Wayne Woodworth
Your future network marketing downline

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