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I received a key to success from Jack Canfield this week. Not just financial success, although it definitely does apply. It is a key to success in any area of your life that you are looking for more success.
You are the average of the five people that you spend the most time with.
For me, one of things that I want to do is lose some weight. Well, the people I talk to the most at work are very much overweight, not exactly the right people to help reinforce the right habits. I also want more success with my own businesses, and again, the people that I spend the most time with are complacent, happy to complain about being poor without doing anything to change it.
How much money do you want to make this year? Do you know how you are going to do it?
My wife and I spent some more time with Live Out Loud for training on their affiliate program (which pays very well if you are looking for a cash machine). One of the things we came away with is Loral’s process for revenue modeling. It is a very simple process because you want to quickly figure out what you need to do to meet your goals then get busy doing those things.
The successful people in business that I have talked to don’t watch the news or read newspapers. That doesn’t mean that they are completely uninformed about what is going on in the world, but more that they don’t want to be overly influenced by what the media says.
The media wants you to believe that the economy is in recession and things are getting worse. That may be the truth for some, like some banks and the American auto industry where things are really bad because of bad business decisions they made. For others though, things are going very well. My business has never been better and my wife has just launched a new business of her own.
It is much cheaper to keep an existing customer than to acquire a new one. With that in mind, you need to create a process to keep your customers interested in your products and repeatedly draw them back. One method is to create a sales funnel.
With the economy the way it is and unemployment rising, many people are looking for opportunities for employment. As painful as it is for those people who are directly affected, some experts say that what is happening is actually a correction. One of the principles America was founded on was entrepreneurship and since the industrial revolution our society has moved away from small businesses to where most people now work for large companies. Our food comes from industrial farms instead of small family farms. The things we use are made in large factories and sold at big-box stores instead of made by craftsmen and sold in mom-and-pop stores.
Persistence is the key to building a prosperous home based business.
There are two points to persistence when building your business. The first is the persistence to stick with your business over time and the second is the persistence it takes to convert your prospects into customers.
Do you have a relationship marketing strategy?
You have probably heard a lot in the past couple of years that traditional methods of marketing no longer work, or at least don’t work as well as they used to, because your customers are bombarded with way too much information from a variety of sources. So once you have successfully acquired a new customer you want to do everything in your power to keep them. One way to do that is with relationship marketing.
I’m going to take a break from the string of posts I have been writing to talk about something that has been bothering me lately. Over the past few months I have been reading conflicting stories on CNN about the economy, gas prices, and other things that seem to affect us on a daily basis. You hear from one expert that we are in a recession, from another one that we’re not in a recession, or even two experts arguing about what the actual qualifications are for a recession. We all probably agree with the experts who say that high gas prices are bad for the economy. Well, I read a story recently from an expert who said that falling gas prices, as they are now, are bad for the economy. It appears that they are and indicator of a coming recession.