Monthly Archives: September 2009

The Bad Economy and the Death of the Dollar

I was looking for something to listen to and came across Robert Kiyosaki‘s audio book – Increase Your Financial IQ. It was published in March 2008 and has some very good, current information. I highly recommend it. There was some important information in the first chapter that I want to share here.

In 1971 President Nixon took the US off the gold standard, which changed how our money works. Prior to 1971, the dollar was based on gold, which has intrinsic value. To save money was equal to saving gold, so it made sense to save money for retirement or college because it would hold value.

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Your Customers’ Opinions Matter

Do you have a convenient, easy way for you customers to talk to you?

One easy way to stand out from the crowd is to be responsive to your customer, so it is important there are ways for them to interact with you. This is especially important when your business is only online.  An easy way is to allow your customers to post comments on a blog or to have a contact page where they can send you a message. But that’s only half of the equation. You also have to respond. Your standing with your customers will increase immensely if you actually answer the questions and comments they have. That will help you create a relationship with your customers because you have shown that you are a real person.

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